01

What is performance and SEO optimization?

Page load speed and search rankings directly affect conversions and revenue. According to Google, a 1-second delay reduces conversions by 7%, and 53% of users abandon a page that takes more than 3 seconds to load.

Performance optimization is a set of technical improvements that speed up page loading, enhance user experience, and boost a site's position in search engines. Google officially includes Core Web Vitals as a ranking factor — a technically weak site loses ground to competitors even with great content.

02

When does your site need optimization?

Check your site if:

  • PageSpeed Insights score is below 70 on mobile
  • Pages take more than 3 seconds to load
  • Core Web Vitals show yellow or red metrics
  • Search rankings are declining or stagnant for no clear reason
  • High bounce rate — users leave immediately
  • Heavy images, third-party scripts, or outdated plugins are slowing things down
  • The site doesn't use caching or a CDN

If at least two points apply — it's time for an audit.

03

What's included?

  • Technical speed audit (Lighthouse, PageSpeed, GTmetrix)
  • Image optimization and conversion to modern formats (WebP, AVIF)
  • Browser and server-side caching setup
  • CDN connection and configuration
  • CSS, JavaScript, and HTML minification and bundling
  • Removing render-blocking resources
  • Core Web Vitals improvement: LCP, INP, CLS
  • Technical SEO: meta tags, canonical, robots.txt, sitemap
  • Before-and-after metrics report
04

How we work

We start with diagnostics: measuring current performance through PageSpeed Insights, Lighthouse, GTmetrix, and Google Search Console. We identify bottlenecks — from heavy images and redundant scripts to server response time issues.

Optimization is done in stages, prioritizing the changes that deliver the highest impact. All improvements are verified on real devices and documented in a comparison report.

After the work is done, we provide maintenance recommendations and can set up ongoing metrics monitoring if needed.

05

Tools and technology

Google Lighthouse, PageSpeed Insights, GTmetrix, WebPageTest, Screaming Frog, Google Search Console — we use professional tools for precise diagnostics and measurable results.

We work with any stack: WordPress, Webflow, Bitrix, and custom projects built on Vue / Nuxt or React / Next.js. No one-size-fits-all approach — only targeted solutions suited to your architecture.